Growth through Limiting — Chaos. A word that could accurately describe life as an artist. Try to find a career path with more uncertainty, with a greater breadth of highs and lows. It is also an accurate reflection of where we are as a society. Can anyone recall a greater level of day-to-day anxiety? …

MEASURE THE RIGHT THINGS “Measurement is fabulous. Unless you’re busy measuring what‘s easy to measure as opposed to what’s important.” -Seth Godin You release a new single and immediately obsess over your streaming count. Or you obsess over your follower count and engagement on your preferred social platform. Usually both. These are easy things…

Busting the Narrative and What Artists Can Learn From Forests. — It’s late 2020 and I’m going for a hike through deep snow, listening to The Daily podcast. This particular episode, featuring Suzanne Simard, a professor of forest ecology at the University of British Columbia, shared how she discovered that trees use underground fungal networks to communicate and share resources, uprooting…

The Delayed Return Environment of Releasing Music — “In modern society, many of the choices you make today will not benefit you immediately. If you do a good job at work, you’ll get a paycheck in a few weeks. If you exercise today, perhaps you won’t be overweight next year. If you save money now, maybe you’ll have…

With two words. — Question: “How do I cut through all the noise out there?” Answer: Artists, BE PRECISE. I’ve been asked this question countless times recently, so let’s break apart this classic music industry question. What is “the noise”? It’s a challenging world to occupy as an artist, with a dizzying array of…

No…not that type of label. Oh how we love to categorize things. Being labeled an artist is a useful human construct, a way to organize your inherent, or learned, skills into a neat little package. Artist is a label you assign to yourself, or one that gets assigned to you…

The secret to connecting with an audience. — I talk to artists for a living, and one particular week this spring, it felt like all my conversations were whisked together. The more I listened, the more I realized that everyone was essentially asking the same questions; they were seeking an unlocking mechanism — one that would help them…